Booked Direct — Local Visibility

Get found on Google. Get booked direct.

Most Hawaiʻi ocean operators are invisible on the exact searches their customers type — so the booking goes to an online travel agency that keeps 15–30% of the fare. We fix the code and the profile that decide whether Google shows you — built by a Honolulu software studio, not a marketing agency.

We audited the whole industry first
58%
of the 115 operator sites we scored carry a visibility gap
1 in 7
are badly broken — failing several checks at once
8
operator sites wouldn't even load for a customer

The full State of Hawaiʻi Ocean-Tourism Visibility 2026 report shows where every category stands — fishing, snorkel, dive, sail, surf — with the methodology laid out in full. Read the report →

The boat is world-class. The website is a decade behind.

Most operators already have a real Google Business Profile and glowing reviews. What's missing is the structured data that lets Google display them — hours, star rating, price, and a tappable “Book” button — instead of a plain blue link. In our audit, the single most common failure was exactly that: missing or incomplete schema markup. The fix is often an afternoon. Nobody had told them it was missing.

What it costs to fix it

Start with the audit. It's credited to a sprint if you go ahead, and yours to keep if you don't.

Visibility Audit

$250 credited to a sprint

A no-obligation starting point.

  • Recorded, plain-English walkthrough of your Google presence
  • One-page scorecard, ranked by impact
  • The exact searches you should own
  • Delivered within 48 hours — you keep the findings
Most popular

Foundation Sprint

from $1,490 one-time

Fix the base, built in about two weeks.

  • Structured data — LocalBusiness, trips, and FAQ schema
  • Google Business Profile setup & optimization
  • Mobile and technical fixes
  • Local pages built for your top searches

Visibility Retainer

from $490 / month

Compound your visibility over time.

  • New local content each month
  • Ongoing schema & profile care
  • Monthly Google Search Console report
  • Priority tiers at $990 & $1,490 — cancel anytime

Pricing is honest and fixed — never below $1,490 for a sprint, audit fee always credited, retainer only proposed after your 30-day results are in. We make no promises about ranking positions; we build the fixes and the proof.

Built for Hawaiʻi's ocean operators

Fishing charters

Deep-sea and sport-fishing operators competing on 'Kona / Oʻahu deep sea fishing charter'

Snorkel & reef tours

The most contested lane — whoever's set up first takes the map pack

Dive operators

Three broken sites for every clean one in our audit — a fast setup stands out

Sailing & catamaran cruises

The most professionalized category; if you're not set up, you're behind your dock

Surf schools

The most wide-open vertical in the state — almost nobody carries the right markup

Whale watch & eco-tours

Seasonal demand spikes reward the operator Google can actually display

Why trust a software studio with this

We don't rent your rankings back to you — we build the same structured data on our own systems, and they're live and Google-eligible today.

AlohaCalendarFixed Google indexing on ~500 pages; rich event & guide listings, live today
Last Frontier EventsEvent & FAQ rich results, Google-eligible and verified
Da Plate LunchRestaurant & FAQ schema plus pages for real local queries
BlueWave ProjectsFull LocalBusiness stack, rich-result eligible in Google's own test

Every property above is verified live and rich-result eligible in Google's own Rich Results Test. They're our own systems, built in-house — not paid client case studies yet. Yours would be the next one. That honesty is the whole pitch.

See exactly where your operation stands — free.

Send us your site and we'll record a short, no-obligation audit against everything in the 2026 report, delivered within 48 hours. Whether we build the fixes or you hand them to your own developer, you keep the map.

Free. No obligation. We never add you to a list — you get the audit, nothing else.
Prefer to talk first? Book a 15-minute call → · Or email [email protected]

Related reading

The State of Hawaiʻi Ocean-Tourism Visibility 2026 — the full industry audit →